In addition, the Center, in its every aspect, will document and publicly model the practices it encourages others to adopt. It will “be the change” it wishes to see in the world. The Center will showcase the best of what’s available now, from Green building design and operations, to successful Green business practices, thereby dispelling the myth that truly sustainable alternatives reside only in the future.

The expected outcomes and success indicators of this objective are to:

• Foster the adoption of Green building and business practices by demonstrating their costs and benefits, and by sharing access to the resources necessary to implement these practices, as indicated by tracking Green building projects in the San Francisco Bay Area, membership in the Department of Environment’s Green Business Program, and new Bay Area membership in the Co-op America Green Business Network; and
• Shift consumption patterns based on increased awareness of product externalities and greater access to goods and services with positive local impact, as indicated by sales trends for certain Green retailers and Center’s network members.